The BlueFire Marketing brand, in one place.
Colors, fonts and logo files for anyone making something for us: designers, printers, and AI assistants. If you were told to use our website for brand colors, this is the page to use.
Eight colors. Two of them do most of the work.
Dark Navy carries the dark sections, Flame Cyan is the accent, and BlueFire Navy is the logo blue that holds them together. Everything else is support.
#0F1D3AHeroes, dark sections and the footer. The main dark color.#283F73The logo navy. Buttons, bands, prices, and links on light backgrounds.#059EC4The accent. Big headlines on dark, highlights, icons, the flame.#5CC6E2Small text and labels on dark backgrounds only.#036898Links and small accent text on white.#F3F6FBLight page and section backgrounds.#E3E9F2Borders and dividers.#FFFFFFCards and text on dark backgrounds.Not brand colors
These are close enough to be mistaken for ours, and they aren’t. Please don’t use them.
#0D448C#2364F5#31B7E9Manrope for headlines. Figtree for body text.
Both are free on Google Fonts. No other typefaces.
Headlines everywhere, and body text on bluefiremcf.com. Bold or ExtraBold for headlines, tight letter spacing.
Body text on the studio sites and in the client portal.
Tiny labels only, like the TEAM PORTAL tag.
The flame, the wordmark, and the rules.
- Keep clear space around the logo at least the height of the flame.
- Don’t recolor, stretch, outline or add effects to it.
- The short name is BlueFire Marketing. The legal name is BlueFire Marketing & Consulting Firm, LLC. Never just “BlueFire.”
- Real photos of real work and real people. No generic stock, no AI-looking visuals.
Where each color can carry text.
Flame Cyan is for big, bold moments. For small text and links on light backgrounds, use Deep Teal.
| Combination | Contrast | OK for |
|---|---|---|
| White on Dark Navy | 15 : 1 | Everything |
| White on BlueFire Navy | 10 : 1 | Everything |
| Dark Navy on Mist | 15 : 1 | Everything |
| Deep Teal on white | 6 : 1 | Everything, including links and small text |
| Dark Navy on Flame Cyan | 5 : 1 | Everything, including button labels |
| Cyan Light on Dark Navy | 8 : 1 | Everything |
| White on Flame Cyan | 3 : 1 | Large bold text only |
| Flame Cyan on white | 3 : 1 | Large bold text only. Use Deep Teal for small text. |
Machine-readable versions.
The same brand as data: brand.json (design tokens) and llms.txt (a plain-text summary at the site root). Or copy this line into any prompt:
BlueFire Marketing brand colors: Dark Navy #0F1D3A, BlueFire Navy #283F73, Flame Cyan #059EC4, Cyan Light #5CC6E2, Deep Teal #036898, Mist #F3F6FB, Line #E3E9F2, White #FFFFFF. Fonts: Manrope for headlines, Figtree for body text. Do not use: Royal blue #0D448C, Electric blue #2364F5, Ice blue #31B7E9.