{
  "brand": "BlueFire Marketing",
  "legal_name": "BlueFire Marketing & Consulting Firm, LLC",
  "website": "https://www.bluefiremcf.com",
  "guidelines": "https://www.bluefiremcf.com/brand/",
  "colors": [
    {
      "name": "Dark Navy",
      "hex": "#0F1D3A",
      "token": "night",
      "use": "Heroes, dark sections and the footer. The main dark color."
    },
    {
      "name": "BlueFire Navy",
      "hex": "#283F73",
      "token": "navy",
      "use": "The logo navy. Buttons, bands, prices, and links on light backgrounds."
    },
    {
      "name": "Flame Cyan",
      "hex": "#059EC4",
      "token": "cyan",
      "use": "The accent. Big headlines on dark, highlights, icons, the flame."
    },
    {
      "name": "Cyan Light",
      "hex": "#5CC6E2",
      "token": "cyan-light",
      "use": "Small text and labels on dark backgrounds only."
    },
    {
      "name": "Deep Teal",
      "hex": "#036898",
      "token": "teal",
      "use": "Links and small accent text on white."
    },
    {
      "name": "Mist",
      "hex": "#F3F6FB",
      "token": "mist",
      "use": "Light page and section backgrounds."
    },
    {
      "name": "Line",
      "hex": "#E3E9F2",
      "token": "line",
      "use": "Borders and dividers."
    },
    {
      "name": "White",
      "hex": "#FFFFFF",
      "token": "white",
      "use": "Cards and text on dark backgrounds."
    }
  ],
  "do_not_use": [
    {
      "name": "Royal blue",
      "hex": "#0D448C"
    },
    {
      "name": "Electric blue",
      "hex": "#2364F5"
    },
    {
      "name": "Ice blue",
      "hex": "#31B7E9"
    }
  ],
  "fonts": {
    "headline": "Manrope",
    "body": "Figtree",
    "labels": "JetBrains Mono",
    "source": "Google Fonts"
  },
  "logo": {
    "color": "https://www.bluefiremcf.com/assets/img/bluefire-logo.png",
    "white": "https://www.bluefiremcf.com/assets/img/bluefire-logo-white.png",
    "flame": "https://www.bluefiremcf.com/assets/img/bluefire-flame.png"
  },
  "rules": [
    "Dark Navy for dark sections, Flame Cyan as the accent, BlueFire Navy for buttons and bands.",
    "Flame Cyan on white or on navy is for large bold text only; use Deep Teal for small text and links on light backgrounds.",
    "Cyan buttons take Dark Navy text.",
    "Real photography, no generic or AI-looking visuals.",
    "Short name: BlueFire Marketing. Never just BlueFire."
  ]
}